John Waid

Coordinator USA and Mexico


John Waid is a senior in Leadership and a Corporate Culture Specialist who has built his experience as trainer and coach in international business. As someone who has both the US-American and Mexican citizenship and is fluent in English, Spanish and Portuguese John Waid contributes his extensive cultural knowledge and his experience in the corporate world to our Business Performance Group as Coordinator for the USA and Mexico.

John Waid is also a corporate culture expert who identifies and trains key values and behaviors for top performing teams and companies. He was one of the first in the corporate culture industry and is an active speaker, trainer and subject matter expert.


Extract of his projects:


Smith & Nephew – Senior Leadership Training

Implemented a unified leadership style to create a consistent corporate culture. Top 90 Leaders trained at Smith & Nephew USA.

SAP – Sales Directors Training

Trained top 70 sales directors in the U.S., Mexico and Brazil.

Ericsson – Global Program

Formed a consultative sales and coaching culture at Ericsson with top 750 KAMs and Sales Managers worldwide.

Johnson & Johnson – Field Service Engineers & Leaders

Trained 200 field service representatives in 3 countries to transform the culture from a technical to a technical/customer focused organization.

CGG/Veritas – Leadership & Sales Training

Top 250 geophysicists in the U.S. and Latin America.


Sales training project for the top 200 salespeople in the America’s.

Accenture - Leadership Training

Coaching and training for high performing managers in order to add high quality coaching and feedback behaviors for retention of talent in Brazil.